Scooby-Doo 2018

2018 Scooby-Doo

For nearly 50 years, the call “Scooby-Doo, Where Are You!” has summoned the animated Great Dane wherever help is needed. The USPS, in collaboration with Warner Bros. Consumer Products, is now calling on Scooby to appear on a new Forever stamp. Of additional significance, the stamp is part of a campaign highlighting Scooby’s new social responsibility initiative, Scooby-Doo DOO GOOD. His role in this effort is fitting, as Scooby has solved mystery after spooky mystery since his 1969 debut. 

Three generations of fans have now embraced Scooby-Doo and the “meddling kids,” as his friends are often called by the villains unmasked at the conclusion of each Scooby-Doo mystery. The stamp pictures Scooby helping out by watering a blossoming plant in a flowerpot—a simple act symbolizing a component of the “Doo Good” campaign’s to provide young people with tools and activities geared toward enriching the environment. The campaign, launching this year in partnership with generationOn, the youth division of Points of Light, also focuses on helping the hungry and acting as animal allies.